Business coaching for owners in Brisbane and beyond

The business you want, to give you the life you deserve.

Whether you feel stuck in the business, or you've hit a ceiling and want to grow, I'll be in your corner. I'll ask the tough questions, help you work out what the next stage needs, and stick with you while you get there.

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Emma Lovett

20+ years leading sales, operations and transformation

A business owner myself, so I know what it's like when it's on the line

At home in the numbers, with an honours degree in business and finance

Sound familiar?

Most of us go into business for the freedom. Freedom to make our own decisions, to manage our own time without answering to anyone, and the financial freedom that's meant to come with it. But instead of freedom, a lot of owners end up feeling trapped, working harder than ever and not earning what they should be.

  • Everything comes back to you

    Customers, quotes, invoicing, production, every decision. If you stepped away for a week, things would start to slide.

  • Working harder, for less

    You're taking all the risk, but not getting the reward. More hours than you ever did as an employee, and you're still not earning what you should be.

  • A team that isn't stepping up

    Things slip, the same mistakes keep happening, and nobody really owns it. So you end up doing it yourself.

  • Stuck at the same level

    You've grown this far, but revenue has hit a ceiling. What got you here won't get you there, and you're not sure what will.

  • No clear end game

    Maybe you'd like to sell one day, or step back. But there's no real plan, and you're not even sure what you want anymore.

  • Something else on your mind?

    Most owners I meet have a few of these at once.

    Let's put it all on the table

Wherever you're at, there's a way to work with me.

I run The Alternative Board in Brisbane South West and Why Lab, and I design workshops and programs for leadership teams. They're all ways of doing the same thing: helping you build the business you want, and the life that goes with it.

Just starting out

Why Lab

My online business education platform and community for early-stage owners. Short, practical modules to get clear on your why, set the right goals and build a plan, plus a weekly Test Lab to try ideas with other owners.

Join the Why Lab waitlist

Growing, but stuck in the business

Coaching and peer advisory boards

Work with me one-to-one, or join one of my boards with The Alternative Board, the world's leading peer advisory network for business owners. Local, non-competing owners who meet every month to work through each other's biggest challenges.

How coaching works

Ready to step back

Leadership team workshops

A business that doesn't depend on you needs a leadership team that pulls together. Strategic planning, alignment programs and team workshops that get your leaders owning the plan with you.

See leadership workshops

Not sure which fits where you're at? Ask me, I'll tell you honestly.

What owners say.

“She keeps pushing and challenging you until you get to the root of the issue. Since working with Emma, my business and my life have changed so much for the better.”

Nick, business owner, Brisbane

“I can't imagine what it would've been like launching a tech company without her in our court, it truly felt like she was a member of our team.”

Andrea, tech founder, Spek Technologies

“I can take a decent holiday now and be confident the wheels won't fall off.”

Matt, general manager, manufacturing

“I couldn't recommend her more highly to anyone looking for someone to be by their side, or to lead them to a successful outcome!”

Leisa, real estate business owner
Emma with her two boys
With my boys, who keep me honest about what really matters.

I've seen it from both sides.

Before I went into business for myself, I spent over twenty years as a sales director, a COO and a general manager. I've owned and run businesses myself, including a construction business, so I know what it's like when it's your name on the door.

I became a coach because I believe business should serve your life, not the other way around.

Read my story